BRIGHT Digital Health Programs
The BRIGHT workshop is a fast-moving, interactive workshop designed to equip founders with practical skills, a proven framework and powerful real-world insights into the innovation and commercialisation process.

The workshop supports innovators to examine their current approach to innovation before providing them with tools and techniques to break conventions and become a more powerful innovator and leader.
By marrying ANDHealth’s network of digital health expertise with Planet Innovation’s proven BRIGHT Process framework, this program provides tailored advice and thinking models to address challenges specific to digital health companies in order to reach successful commercialisation. The workshop is led by world-class facilitators and includes expert guest speakers who have successfully built market-leading products and businesses into commercial success stories around the globe.
Designed for digital health companies with a business proof of concept they want to develop within a proven innovation framework, BRIGHT Innovate supports innovators to hear from and work with national and international industry leaders across a diverse range of topics to establish detailed feasibility plans. Be one of a small group of companies that receive small group coaching, including tailored advice to each specific company and its challenges, from a team of industry experts.

In BRIGHT Innovate, alongside the BRIGHT process, expert guest speakers address topics such as user-centred design, voice of user/customer, claims and assumptions, regulatory pathways, intellectual property, business models, the human side of start-ups, evidence-gathering, customer relationships and investment.

• Learn the importance of gathering real-world customer insights in digital health – and how to get it.
• Develop powerful problem-solving skills using the BRIGHT process to navigate common start-up challenges.
• Network with and discuss key challenges with global digital health industry leaders.
• Articulate your value proposition to customers, users and investors.
Program Partners
BRIGHT is delivered across Australia in collaboration with Planet Innovation and with support from our program partners.

Nationally: As part of the MTPConnect REDI Program

Western Australia: as part of the Western Australian Digital Health Accelerator, funded by an X-TEND WA grant from the New Industries Fund managed by the WA Department of Jobs, Tourism, Science and Innovation, and supported by Telethon Kids Institute

Victoria: Supported by LaunchVic

New South Wales: presented by MDCTP and supported by NSW Health and Cicada Innovations

ANDHealth works with Program Partners across all States and Territories to secure funding for our programs across the country. If you’d like to partner with us to deliver a BRIGHT program for your organisation or a series of programs within your State, please contact our Business Growth team.
Planet Innovation’s BRIGHT Process
Planet Innovation’s BRIGHT framework has twice been voted Australia’s Best Innovation Program by the Australian Financial Review and is the backbone of both the BRIGHT Ideate and Innovate programs, supplemented by proven digital health experts from ANDHealth’s network.
The application must:

• Have a business concept they want to develop within a proven framework, establishing feasibility and seeking practical skills and insights to prepare for achieving success.

• Technologies must fall within the FDA definition of Digital Health

Innovation/business level:

• A business concept or proof of concept

Who can apply:

• Entrepreneurs and Innovators wanting to navigate the commercalisation journey in digital health.
After submitting my application to BRIGHT, when can I expect to be contacted?
We review our applications on a rolling basis in collaboration with our partners and attempt to contact companies as quickly as possible. However, we are a small team so please bear with us if it takes a little bit of time.
What is the difference between BRIGHT-1 Day and BRIGHT 3-Day?
Read more about which BRIGHT program is right for you in our post here
I’d like to speak about my company or idea with someone from ANDHealth. Who can I speak to?
If you are unsure if you’re eligible for the program, feel free to contact our program team below. Alternatively we encourage you to book an office hours meeting here and will be in contact with an outcome or to set up a meeting to better understand your product.
Do I have to commit to all days of the program? OR What are the participation requirements?
We strongly encouraged to full participation in each workshop. The BRIGHT programs will build on each day’s learnings throughout the program – while we are less stringent in the virtual delivery of the program for full attendance, we do require a commitment to day one of the BRIGHT framework content. If you need to miss a session in day two or three, please let the program manager know and she will organise accordingly.
One of the key benefits of the ANDHealth+ program was that it was tailored to the needs of Vitalic Medical including our advisory panel. The advisory panel provided ongoing objective guidance on our business throughout the program helping to ensure we were focused in the right areas and on the right activities.
Sue Dafnias
CEO, Vitalic
The major difference I noted was the personalised nature to which the ANDHealth program is built. This ensured that we were not forced through standardised programs, expected to follow pre-ordained paths or work with professional generalists.
Charles Cornish
Executive Vice President, DoseMeRx (acquired by US-based Tabula Rasa HealthCare for up to AUD $40 million)
Digital health is an industry that often falls through the gaps between traditional software companies and biotech and the implications of this include lack of investor understanding, lack of commercialisation support and lack of industry expertise. ANDHealth goes a long way to solving these challenges by connecting digital health companies with leading stakeholders across all these groups and working to facilitate common understanding on how to work together.
Scott Taylor
CEO and Co-Founder, Perx Health
We have been part of numerous innovation communities including corporate incubators and VC-backed tech-accelerators. However, only ANDHealth+ has the deep expertise and commercial partnerships to truly understand a health-tech business and the unique hurdles they face to commercialise and find their path to market. Further, ANDHealth+ can be a trusted advisor with a clear mandate to help your business without competing interests.
Hugo Rourke
Co-Founder, Perx Health
ANDHealth provided Atmo with valuable digital health expertise and advice at a critical early-stage in the venture, which ultimately improved our ability to raise seed funding.
Malcom Hebblewhite
CEO, Atmo Biosciences
The ANDHealth team found the people and support we needed at the time we needed it. More than an accelerator, ANDHealth became an ongoing extension of my inner circle - a circle that helped me obtain a successful exit to a NASDAQ listed digital healthcare company.
Charles Cornish
Executive Vice President, DoseMeRx (acquired by US-based Tabula Rasa HealthCare for up to AUD $40 million)
The ANDHealth+ program was different to any other incubator and support we had received in the past. It was specific to the industry we were operating in - one that is particularly difficult to commercialise successfully in Australia - and our panel were experts. Blunt and honest in their feedback, they forced us to rethink our entire business model and value proposition.
Pete Saunders
Director, Health Delivered
The collective experience and resources brought by the program have enabled us to achieve pivotal milestones in commercialisation and clinical evidence generation and, as such, has enabled us to begin our global distribution, none of which would have been possible without our participation in the ANDHealth+ program.
Dr Raghav Murali-Ganesh
Co-Founder and President, CancerAid

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