25 Jun | CHICC Expert Workshop: Designing for Demand – Market Intelligence and Competitor Analysis

Australian innovators are world‑class at science and technology and have a strong foundation to build globally competitive solutions. By developing a deeper understanding of target markets, stakeholders and the competitor landscape, innovators can better design for real‑world demand – creating evidence‑based solutions that drive adoption, enable reimbursement and support sustainable growth.

Join us to unpack why knowing your market and competitors early is critical for success. You'll learn how to use market intelligence and competitor analysis strategically to design for demand – ensuring your solutions effectively align with real unmet needs from the outset, and are positioned for scalability, adoption and long-term success.

You'll leave with improved knowledge to understand your market, enhanced skills to conduct meaningful competitor analyses, and practical tools and frameworks to apply immediately to your own innovation projects.

What we’ll cover:

• The crucial role of market intelligence
• Market sizing, segments and opportunity
• Private vs public markets
• Primary vs secondary market research
• Competitor intelligence and disruption
• Mapping the competitor landscape
• Regulators and reimbursement pathways
• Stakeholder value and risk perception
• Continuous market intelligence
• Challenging assumptions
• Practical tools and frameworks
• And much more!