12 Oct | CHICC Expert Workshop: Unlocking the Power of LinkedIn

October 12, 2023

LinkedIn, the world's largest professional networking platform, has emerged as a pivotal tool for career advancement, job hunting, and business growth. However, having a profile is not enough. To truly stand out and make meaningful connections, you need to understand the intricacies and strategies that make LinkedIn a powerful tool in your professional toolkit.

Join us on Thursday 12 October for an interactive and informative workshop designed to help you navigate and use LinkedIn B2B with confidence and purpose. Expert Megan Edwards from MWords Communications will walk you through the ins and outs of creating a compelling profile, leveraging advanced search techniques, and optimising your content for maximum visibility. By understanding how LinkedIn algorithms work, you will be able to make an impact on your reach, visibility, and engagement.  

The ANDHealth Marketing & Communications team will also be joining us on the day to provide support and answer your questions. Through interactive sessions, real-world examples, and hands-on exercises, you'll gain the tools and knowledge you need to stand out in the competitive digital marketing world.

After this workshop, participants will have gained insights on the knowledge and skills necessary to develop and execute effective digital content strategies, enabling them to maximise their online presence, engage with their target audiences, and achieve their marketing objectives.

Key learning outcomes of this workshop include:  

  • Target Audience Identification: Learn how to identify and segment your target audience effectively to create and build a powerful content strategy
  • Lead Generation: Understand how to boost Lead generation and lead quality for your business
  • Learn how to grow brand awareness and reach
  • Approaches to build Authority, personal branding and thought leadership
  • Content Creation and Optimization: Acquire skills in crafting compelling content and support in understanding the LinkedIn algorithms

Date: Thursday 12 October 2023  
Time: Workshop 12:00 – 1:30pm | Networking 1:30 – 2:00 pm
Location: Connected Health Innovation & Commercialisation Centre | Level 2, 99 William Street (Corner Little Collins Street), Melbourne.  


  • CHICC workshops are free to Victorian Digital and Digitally Enabled Medical Technology Companies thanks to the support of the Australian Medtech Manufacturing Centre and the Victorian Government Department of Jobs Skills Industry and Regions.  
  • All participating companies will be required to participate in post-workshop surveys as a condition of registration. Companies which do not complete post-workshop surveys may be required to pay a registration fee for any future workshops.  
  • Numbers are strictly limited with only 30 seats available at each workshop.  
  • ANDHealth reserves the right to allocate limited availability to maximise the number of companies that will benefit from the program.  

CHICC Expert Workshop: Lunch and Learn - Unlocking the Power of LinkedIn

  • Date: Thursday 12 October 2023  
  • Time: 12:00 pm - 2:00 pm
  • Location: Connected Health Innovation & Commercialisation Centre | Level 2, 99 William Street (Corner Little Collins Street), Melbourne.

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