12 Dec | AMMC Workshop hosted by CHICC: Navigating the Australian MedTech Market

December 12, 2023

Navigating the Australian MedTech Market

This guide for Victorian Health SMEs is designed to illuminate the pathways to success within the Australian healthcare landscape.
It includes an overview of healthcare expenditure in Australia, the MedTech lifecycle, regulation, reimbursement and funding of MedTech, hospital systems, a procurement overview and a checklist for SMEs to position for success in Australian and export markets.
The guide has been developed with support from the Australian MedTech Manufacturing Centre and complements resources including the ‘Victorian MedTech Manufacturing Capability Summary’ and ‘Victorian MedTech Sector Directory’, which both profile and promote local manufacturers' capability to health buyers and decision-makers.

Attendees will have the opportunity to:

  1. Access Resources and Checklist: Gain access to comprehensive resources and a detailed checklist designed to facilitate meticulous preparation for a successful engagement in health procurement processes.
  2. Learn Dos and Don'ts: Acquire valuable insights from companies that are new to the dynamics of selling into the Victorian and Australian healthcare markets. Understand the best practices and pitfalls to navigate for a smoother market entry.
  3. Participate in Industry Q&A: Engage in a dynamic industry Question and Answer session focused on addressing common oversights in health procurement. This interactive session provides a platform for participants to seek clarification, share experiences, and gain a deeper understanding of the nuances within the sector.

In this exclusive workshop, attendees will have the privilege of gaining insights from Jo Atkins, the distinguished Head of Access, Research, and Intelligence at Commercial Eyes.  

With an impressive career spanning over 25 years, Jo has held senior management positions, overseeing successful product launches on both local and international fronts.

Jo's profound understanding of the Australian healthcare landscape positions her as a trusted source for actionable insights on competitive intelligence, new product assessments, market access pathway identification, market research, and commercialization strategy projects. Her extensive industry experience ensures that participants will benefit from a rich and practical perspective, making this workshop an invaluable opportunity for professionals seeking to navigate the complexities of the healthcare sector.

Key learning outcomes of this workshop are the following:  

Throughout this workshop, participants will acquire comprehensive knowledge on essential aspects of navigating the Australian MedTech market:

  • Understanding of the financial landscape shaping the industry.
  • The MedTech lifecycle - key phases from development to market maturity
  • The regulatory framework governing MedTech, ensuring a clear comprehension of compliance requirements.
  • The critical components of reimbursement and funding in the MedTech sector
  • The importance of industry collaboration
  • Practical guidance on entering and succeeding in the Australian MedTech market.

AMMC Workshop hosted by CHICC: Navigating the Australian MedTech Market

  • Date: Tuesday 12 December 2023
  • Time: 3:30 pm - 5:00 pm
  • Location: Level 2, 99 William Street (Corner Little Collins Street), Melbourne. 

NOTE: This workshop is aimed at the MedTech industry and as such is relevant to a broader audience than digital and connected health industry partners.

If you are interested in participating in this workshop but have not attended past ANDHealth events or programs within the last three months, you are required to fill out the following engagement form: https://airtable.com/appyTjaf7...


  • CHICC workshops are free to Victorian Digital and Digitally Enabled Medical Technology Companies thanks to the support of the Australian Medtech Manufacturing Centre and the Victorian Government Department of Jobs Skills Industry and Regions.  
  • All participating companies will be required to participate in post-workshop surveys as a condition of registration. Companies which do not complete post-workshop surveys may be required to pay a registration fee for any future workshops. 
  • Numbers are strictly limited with only 30 seats available at each workshop. 
  • ANDHealth reserves the right to allocate limited availability to maximise the number of companies that will benefit from the program.

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