1 Jul | CHICC Expert Workshop: Brand Positioning and Content Creation for Digital Health

• Are you struggling to communicate what sets your digital solution apart from others in a crowded market?
• Do you want to create impactful content that builds trust with partners, clinicians and patients, but find the process overwhelming or time-consuming?
  Are you looking for practical ways to refine your brand messaging and generate ready-to-post content, without a big budget or in-house creative resource?
• Are you looking for practical ways to refine your brand messaging and generate ready-to-post content, without a big budget or in-house creative resource?
  

Join us at CHICC on Tuesday 1 July for a high-impact workshop designed to help digital health startups sharpen their brand positioning and rapidly generate quality content. Get ready to stand out from the crowd, connect with your audience and build credibility with this practical two-part workshop, led by marketing experts who understand what it takes to succeed.

Part 1 - Brand Attributes and Positioning

Every startup must be able to clearly explain what they do, and why they do it. This is particularly critical in the digital health space where you are presenting new technologies and touching on sensitive, personal issues for your audience. This session, led by brand and communication experts Francis Nicholls-Wunder and Kim Gardiner, will help you to articulate foundational brand attributes before using those attributes to generate some clear and concise positioning statements to build your reputation around.

Learning outcomes:

• Effectively articulate your key brand attributes
• Create/refresh a market positioning statement
• Create/refresh your why, how and what statements
• Understand how to apply positioning statements in key messaging.
  

Part 2 - Creating Quality Content, Quickly

All successful brands need a strong digital presence. Posting high quality content legitimises your brand and helps expand and enable your network, but content creation can be overwhelming and time consuming. In this session, led by multimedia specialist Dale Brander, participants will learn a quick, simple method to ideate content ideas relevant to their audience; learn how to prioritise those content ideas; and get some quick tips on how to capture better content using their phone and environment.

Learning outcomes:

• Generate relevant, impactful, achievable content ideas
• Prioritise a selection of content ideas to capture
• Understand how to better capture content with simple tools
• Create a piece of ready-to-post content created under the guidance of experts.
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About the speakers:

Francis Nicholls-Wunder, Partner and Director of Light Creative, Stacked and A1.Studio

Francis has spent over 15 years working with global businesses and promising startups to help them find their voice and clarity in their identity. He's a Partner and Director of Light Creative (visual storytelling and messaging), Stacked (video and photography), and A1.Studio (brand and campaign design).

His client list includes the likes of Deloitte, World Vision, HEX, Bendigo Bank, Lifeline and the Peter MacCallum Cancer Foundation.

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Kim Gardiner, Owner and Director, Light Creative

Kim has over 20 years of experience helping businesses simplify their message and make their brand more accessible. As an Owner and Director of Light Creative, she uses design and visual communication to help audiences understand and connect with her clients.

She's worked across industries with brands including Lancôme, Medibank, Myer, Telstra and Bush Heritage Australia.

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Dale Brander, Founder, Stacked

Dale is a multimedia specialist that has spent a decade directing film shoots around the globe and bringing stories to life through engaging content. He is a Founder of Stacked, a content agency that helps organisations execute authentic content strategies that connect with their audiences and inspire their teams.

His client list includes the likes of AWS, Foxtel, Telstra, Thoughtworks and the Australian Institute of Health and Wellness.

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The CHICC Office Hours program is powered by ANDHealth and supported by the State Government of Victoria.

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